Joel Loynds writing portfolio

• Author page
• Exclusive Reveal: MTG Outlaws of Thunder Junction cards
• Nreal Air AR glasses review: A killer concept that’s just too early
• We tried AceZone’s gaming headsets & they’re so good it’s almost cheating

• Company reveals wearable AI “Friend” & we spoke to its founder

• I tried becoming a VTuber with this new tech & it went terribly

• Asus ROG Ally X review: Don’t sell your Steam Deck

• Valve Steam Deck review: Ultimate handheld, almost
• Lenovo Legion Go review: Unwieldy
• Audeze LCD-GX review: $900 gaming headset impresses with killer audio

• Plumbers Don’t Wear Ties: Definitive Edition review – Preservation no matter what

• Google Doc with links

Providing guides, reviews, news and paid articles for By Gamers For Gamers PC Guide brand.

Overseeing Windows, Raspberry Pi, Emulation and content creation categories.

Highlights:

• Best SD Cards for Steam Deck
• Camera Buying Guide
• DaVinci Resolve Speed Editor review
• Acer Aspire Vero review
• Windows 11 review
• Raspberry Pi Crypto Ticker
• Raspberry Pi Camera
• Raspberry Pi Ring Doorbell

Providing weekend news and evening shift content. Columns, reviews, guides and general SEO chaser content.

Oversaw evergreen content for AFK Arena, Pokemon and niche gacha titles.

Highlights:

• Miyoo Mini review
• The Content War
• Singularity – Made in duress
• Pokemon Arceus review
• Pokemon Brilliant Diamond and Shining Pearl review
• Pikmin Bloom column
• Play these instead of CoD: Vanguard
• Deathloop review

PC Gamer

Provided reviews for PC Gamer’s hardware team.

• Author page
• AceZone A-Spire Wireless
• Phillips NeoPix 750 Projector

PCGamesN

Provided PCGamesN with gaming hardware coverage.

• Author page

ReadWrite

Provided articles on gaming, the wider tech sphere, and Web3.

• Author page

B2B

Briefly worked on freelance with Jessica Ross, a single-woman agency to provide blogs for fibodo.

• Feedback and leisure
• Live streaming kit
• Live streaming tips

Indie Game Website

I also provided two reviews for the Indie Game Website.

• Grime review
• Sheltered 2 review

Metro

Providing SEO related content for Metro’s gaming section:

• Profile with all articles
• Fortnite ascender locations: Where to find them and how they work
• Lego Star Wars guide
• Elden Ring guide
• Do you need PS Plus to play Call Of Duty: Warzone?

Eurogamer

Provided deals for Digital Foundry’s Twitter and Eurogamer.

• Profile with articles
• AMD GPU deal
• Amazon Warehouse deals thread
• Amazon Spring deals thread

I would rewrite and apply copy for high-end video products, with a focus on the prosumer market. Working within the Adobe Creative Cloud Suite to create mockups of landing pages, website redesigns and supplying them to the internal design team to bring to life.

Utilised the whole Adobe Suite to bring pages to their best, including After Effects, Photoshop and Premiere Pro.

Worked alongside the design team to bring rich content forward to all Pro Business units in an easy-to-pick-up fashion. Mentored two members of staff.

Wrote and mocked up product guides and buyer’s guides for the website, which then go to the design team for completion. These included Blackmagic Design, DJI, LaCie and Adobe. I then Utilised the copy from these to turn into guides for Scan Managed Accounts and Sales teams.

I helped manage and run the Social Media channels for the Pro Video department, including paid campaigns, scheduling and creating the content for Facebook, Instagram and Twitter.

Unfortunately, most of my larger pieces have been lost to time, as is the nature of ecommerce.

Highlights:

• Blackmagic Design buyer’s guide (2019)
• Adobe buyer’s guide
• Blackmagic Design 4K Pocket Cinema Camera
• Blackmagic URSA Mini Pro G2
• Gigabyte Aero launch landing page
• DJI Buyer’s Guide
• LaCie buyer’s guide